07 Oct 2014

EFC WORLDWIDE The Extreme Fighting Championship expands across the globe

EFC, the Extreme Fighting Championship, which has been trading under EFC AFRICA since inception in 2009, today has announced that the organisation is expanding worldwide, and will now feature fights with top MMA athletes from across the globe.

Formerly only signing athletes who were born in, or fighting out of Africa, EFC has conquered the continent and created a stable of over 120 of the best MMA athletes competing in the EFC Hexagon in seven weight classes.

The new global line-up will feature in EFC’s upcoming portfolio of event programming, which is distributed internationally by Content Television.

“We have global television broadcast deals on every continent. EFC is already shown in over 110 countries,” said EFC President Cairo Howarth. “EFC has signed and built up the best African MMA athletes to be household names and to be competitive on a global scale. Now we are excited to be pitting our current stars and champs against MMA stars from the rest of the world in true world championship bouts.”

“We get approached daily by great athletes from all over the globe applying to compete at EFC,” continued Howarth. “Due to the high-quality production and level of fights, the demand from TV networks from the US to Asia is constantly growing.”

Jonathan Ford, EVP Sales & Distribution at Content Television, international distributors of EFC programming, added, “The popularity of EFC content has grown at a phenomenal rate in the last five years, with strong demand from global broadcasters. Expanding its portfolio to include the best athletes from around the world will ensure that EFC continues to be the destination for the highest quality and most exciting MMA content in the international market.”

EFC is officially worldwide, and has re-launched its website at The new Twitter handle is @EFCworldwide and Facebook is Facebook/EFCworldwide.

About EFC® – The Extreme Fighting Championship®
Headquartered in Johannesburg, South Africa, EFC is a world leading mixed martial arts (MMA) organisation. The Extreme Fighting Championship produces 10 live events annually at sold out arenas. With over 120 athletes exclusively contracted to the organisation, EFC showcases the greatest warriors on the planet. EFC events are broadcast live in over 110 countries around the world on numerous television networks in multiple languages, as well as live at Ster-Kinekor cinemas throughout South Africa. EFC programming is available weekly in 600+ million TV households worldwide, making it one of the most recognisable MMA brands on the planet. Leading retailers stock a full catalogue of best-selling EFC DVD’s, branded merchandise and clothing and equipment ranges.

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About Content Media Corporation
Content Media Corporation Ltd is a global entertainment media company based in London with offices in Los Angeles, New York and Toronto, which owns and distributes a significant library of film, television and digital assets. Content Film, the film sales division, holds the rights to 255 titles and helps producers secure financing, marketing and distribution. The division also acquires top-tier documentaries. Content Television is the television sales division, which holds the library rights to 3,900 hours of TV programming incorporating major drama series, non-fiction entertainment, special event programming, kids’ series, TV movies and mini-series.  Content Digital licenses over 300 hours of bespoke digital properties, in addition to the existing library, to digital media platforms worldwide, including on-demand, broadband and mobile.